Meet Our Team

About Our Founders

A Vision Built on Experience

Culinary Vision Consulting was founded by two partners with a shared mission: to empower small restaurant owners with the vision and tools to build a thriving business. Our story is rooted in decades of hands-on experience in both the kitchen and the boardroom.

When Joel Sigel, our CEO, joined a minor league baseball team, he took their Food and Beverage department from an underperforming operation to one of the most profitable in the league. In just two years, Joel’s leadership increased sales by over $350,000 and reduced food costs to a record-breaking 22%.

This hands-on success is the culmination of a career that spans from earning a degree at Le Cordon Bleu to managing operations for a multi-location franchise. Joel's proven ability to optimize operations and drive profitability is the bedrock of our company.

Tom Wyler, our CMO, brings a wealth of marketing and brand-building expertise to the table. With a professional career spanning 25 years as a videographer, editor, and marketing director, Tom has a unique talent for brand building and awareness. He has experience developing marketing departments and leading national and regional TV commercial campaigns. As the owner of Wyler BBQ, a successful catering and concession business, he also has firsthand experience building a culinary brand from the ground up.

Together, Joel and Tom offer a complete solution. Joel's expertise in operations and finance, combined with Tom's skill in marketing and brand development, creates a powerful partnership. We are the proven team you need to transform your challenges into profitable opportunities and build a legacy that lasts.

Our Mission

Building a Community of Successful Restaurants, One Owner at a Time

We believe every small restaurant owner deserves the chance to succeed. Inspired by the principle of looking out for the interests of others, we empower struggling establishments to overcome financial mismanagement in food, labor, and marketing.

We offer an unparalleled, affordable online platform, complemented by personalized in-person guidance, leveraging five decades of collective restaurant and marketing expertise to guide small business owners from instability to lasting profitability and exciting new growth opportunities.

success stories

Inspiring Transformations

Jessca Arow

Content Producer

Jane Cooper


Blog Writer/Creator

Cody Fisher


Digital Storyteller

Robert Fox


Online Content Editor

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